Luxurious spa extension to broaden tourism horizons

Edwina Hart, Minister for Economy, Sciences and Transport, opened The Metropole Hotel’s new spa extension on May 3, 2013.

The four-star Metropole Hotel, located in Llandrindod Wells, secured a six-figure sum to expand its spa facilities, supported by Barclays.

The new development will include high-end treatment suites, nail bar, spray tan facility, and a comfortable relaxation and reception area.

The facility will create five new full-time posts, and will enhance the current facilities which include an 18m heated swimming pool and whirlpool spa, gym, sauna and steam room.

The Metropole is a family-run business, and MD, Justin Baird-Murray, and his sister, finance director, Sarah Hill, have overseen a £5m refurbishment of the prestigious Welsh hotel, resulting in an upgrade to its current four-star status.

“The spa extension will widen our appeal, both to our local customer base, and to our overnight leisure visitors,” explains Justin Baird-Murray.

“From a tourism point of view, our bespoke spa packages, which feature high-end treatments and spa beauty products, will bring in a greater range of guests. Over a three-year period we expect to generate an additional income of £175,000 per annum.”

Minister for the Economy, Edwina Hart, said: “The tourism sector is one of our key growth markets and is worth £5 billion to the Welsh economy and employs more than 8% of the workforce. Our tourism industry will only remain competitive if we continue to invest in upgrading the products that we offer. I’d like to congratulate the family team at the Metropole for their continued investment and effort which makes the hotel such an asset to Wales.

“The extended spa facility will help the hotel increase its appeal to a wider audience, and capitalise on the fact that people are taking fewer overseas holidays, but still need to recharge their batteries with weekend breaks. I’d like to wish the team a successful summer season and hope they reap the rewards of this latest investment.”

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